Purpose
To create a personal portfolio website that showcases my experience and skills as a digital marketing and communication specialist. It serves as an online brand hub where potential employers, clients, and industry peers can learn about my background and work.
Goals
- Present my expertise in digital marketing, CRM, and content strategy
- Share selected case studies and real project results
- Post blog content related to marketing trends and tools
- Make it easy for employers and collaborators to contact me
- Build personal branding and online visibility
Target Audience
- Employers & Recruiters: Especially in Canada, looking for talent with strong CRM and campaign strategy skills
- Potential Clients: Small businesses or startups in need of marketing solutions
- Industry Peers & Marketers: For networking and future collaboration
Website Overview
The website includes:
- Home: A clear intro with a short pitch about what I do
- About Me: My journey, work history, and strengths
- Portfolio: Key case studies and marketing projects I’ve led
- Blog: Marketing insights, CRM trends, and useful tools
- Resume & Contact: Downloadable resume and contact form for inquiries
Final Product Value
This live website demonstrates my:
- Digital marketing skillset
- SEO knowledge
- Content writing and UX strategy
- Ability to manage and build a branded WordPress website
It also acts as a digital resume and an example of my personal branding ability.
Hosting Summary
Hosting Provider: Bluehost Plus Plan
Why I chose this plan:
- Supports up to 50 websites – great for future growth
- 40 GB SSD storage – plenty of space for media and content
- Free domain name + SSL – secure and professional look
- WordPress optimized – easy to manage and design
- More value than Basic Plan (which only allows 1 site)
- Better performance and features than other providers like Hostinger or GoDaddy