“Each project reflects how I combine data, strategy, and creativity to drive meaningful business impact.”
#1 UNIQLO 11.11 Campaign: Novelty Distribution
Situation:
In 2022, I worked as an assistant performance marketing manager at UNIQLO Thailand
our goal was to grow 11.11 online sales by 130% vs the previous year.
Task:
Find insights to support sales growth beyond paid media spend.
Action:
I used SQL to analyze customer data—focusing on basket size, top items, and cross-sells. Based on this, I created a strategy to increase basket size by giveaway novelty with minimum purchase instead of relying only on media budget.
Result:
Basket size grew by 20%, and we successfully hit the sales target.
#2 Driving LINE Subscriber Growth Through Strategic Content
Situation:
In 2023, I worked as a Platform Acquisition Specialist at one of Thailand’s largest banks, focusing on growing subscribers for the bank’s LINE Official Account.
Task:
Develop content that educates, inspires, and convinces customers to subscribe to LINE KBank Live and use its key features.
Action:
I created a social media communication plan with targeted key messages that highlighted the benefits and convenience of LINE KBank Live. The content mixed educational tips, inspiring use cases, and persuasive calls to action to increase awareness and engagement.
Result:
The number of LINE BC subscribers grew by 125% compared to the same period the previous year, significantly boosting customer interaction through the platform.
#3 UNIQLO 11.11 Campaign: App Download Boost
Situation:
In 2023, During the 11.11 shopping festival, UNIQLO Thailand aimed to drive engagement and boost mobile app usage.
Task:
The goal was to increase app downloads and attract both online and offline shoppers.
Action:
I launched a cross-channel campaign featuring an exclusive ฿200 discount via a Thai Smile partnership, promoted through in-store, online, and QR code materials.
Result:
As a result, app downloads rose by 25% compared to the previous year, contributing to stronger digital engagement and sales.